abacá

Creating a memorable brand for a boutique millinery which create one-of-a-kind head pieces

abacá

Creating a memorable brand for a boutique millinery which create one-of-a-kind head pieces

kenneth-chen-abaca-logo

To create a brand name that would resonate the bespoke qualities of the brand's products, I researched into the concepts of hatmaking, it's origins and source materials.

Sinamay is the textile used in much of hatmaking and so being an essential foundation, I wanted to celebrate this material. Weaving this story into the head pieces that would represent the core uniqueness of each customer. Hence the name abacá was chosen—deriving from the plant which this textile is made.

To create a brand name that would resonate the bespoke qualities of the brand's products, I researched into the concepts of hatmaking, it's origins and source materials.

Sinamay is the textile foundation used in much of hatmaking and going further, I wanted to celebrate the core of this material. Hence the name abacá was chosen—deriving from the plant which this textile is made.

kenneth-chen-abaca-logo
kenneth-chen-abaca-signage
kenneth-chen-abaca-client-form
kenneth-chen-abaca-set

Other projects I've worked on

Hippo Blue ABC JungleWeb design, UX, UI design, marketing collateral

Hippo Blue Web RedesignWeb design, UX, UI design, marketing collateral

Muse AppUX Design, UI Design, Print

UnboundBranding, Web Design, Print Design

NuaBabyWeb Design and Development

Collins 234Web Development

Mills OakleyWeb Development